Question Authority | All Episodes

July 22, 2021 • 20 Minutes

Conversion Rate Optimization With Drew Himel

We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com

July 7, 2021 • 17 Minutes

We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.

June 23, 2021 • 23 Minutes

We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.

June 9, 2021 • 21 Minutes

We ask about zero-party data with Gen Furukawa of Prehook.

May 26, 2021 • 14 Minutes

We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.

May 12, 2021 • 21 Minutes

We ask about behavioral science with Lilly Kofler.

April 28, 2021 • 17 Minutes

We ask about survey research with Sam McNerney.

April 23, 2021 • 23 Minutes

We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.

April 23, 2021 • 22 Minutes

We ask about ethnography with Allison Braund-Harris of Hardly.

April 23, 2021 • 2 Minutes

A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.